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About the M Diamond Ranch

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The M Diamond Ranch is a 100-year-old family owned cattle ranch in the Coconino National Forest just outside Sedona, and the only one that is open to visitors. The M Diamond Ranch provides the ONLY horseback rides permitted by the Red Rock Ranger District of the Coconino National Forest.

We follow all Forest Service requirements for out Outfitter/Guide permit including:

  • Public liability insurance
  • CPR/First Aid certifications
  • Trail monitoring and maintenance

A portion of your “tour” fee is paid to the USFS for preservation, administration and public education.

We value our cowboy heritage and our commitment to wildlife habitat preservation, and take great joy in offering our guests a taste of the lifestyle of a traditional Arizona ranch.


Wildlife Stewardship Award

The M Diamond Ranch has long practiced good stewardship in caring for our range land. Water developments to benefit both wildlife and livestock, restoration of native grasses and removal of invasive species, carefully planned grazing of livestock, and state-of-the-art monitoring of conditions on the ground are all examples of our work.

We are proud to have received the Wildlife Habitat Stewardship Award from the Arizona Game and Fish Department, given to nongovernmental entities that have excelled in the preservation, enhancement or creation of land management practices beneficial to Arizona’s wildlife resources. Winners of the Wildlife Habitat Stewardship Award must be engaged in agribusiness, allow public recreational access to at least part of their land, and must exercise wildlife habitat conservation and enhancement practices. Please enjoy the video about M Diamond Ranch’s award.

Ecotourism and the M Diamond Ranch

The M Diamond is one of the oldest continuously operating working cattle ranches in the Verde Valley and the only one in the area open to guests. The ranch owners want to share the joy of riding on the open range and the satisfaction that comes from living a rural lifestyle. They believe it’s important to experience the cowboy life firsthand so that when it comes time to protect this heritage through legislative initiatives, people will remember their experiences and vote in favor of preserving habitat and maintaining working landscapes and historic ranches.

According to The Nature Conservancy, ecotourism can be distinguished from nature tourism by its emphasis on conservation, education, traveler responsibility and active community participation. Naturalists believe that land stewardship is a natural outgrowth of ecotourism. Babia Dioum, a Senegalese ecologist, explained this eloquently: “In the end, we will conserve only what we love. We only love what we understand. We only understand what we are taught.” And Will Rogers, President of the Trust for Public Lands, said “Red states and blue states vote green when it comes to preserving places they care about.”

The M Diamond Ranch’s trail rides can also be part of an ecotourism vacation in the Verde Valley. When travelers sign up for horseback rides at M Diamond Ranch they get more than a trail ride. They get an experience of what it means to be a Western cowboy on a working ranch, where many of the old ways still survive. They also learn about the land, Western history, cowboy traditions and rangeland management.

Working Ranch Cowboys Association

The M Diamond Ranch is proud to be a member of the Working Ranch Cowboys Association, and is dedicated to preserving the heritage and lifestyle of the Working Ranch Cowboy. In 2006, 2007, and 2008 the M Diamond Ranch partnered with the Flower Pot Ranch in Camp Verde Arizona to represent Arizona in the WRCA World Championship Rodeo finals. In 2010 we partnered with the Rainbow Ranch from new Mexico. Finals are televised on RFD TV.